Advisory
What I do
I help founders and leadership teams sharpen their positioning, find their next stage of growth, and say what makes them distinct, clearly and compellingly, to customers, investors, and the public.
My work spans brand strategy, strategic communications, and growth.
In private alpha
What I'm building
PRESCRIBE is a personalized well-being product, grounded in positive psychology and inspired by social prescribing. It helps people answer one question: what can I do to feel better?
The answer arrives as personalized recommendations across media, everyday practices, and human connection. prescribe.live
Track record
Twenty-five years scaling consumer platforms
Zazzle·Etsy·Refinery29·Atari
Most recently Chief Marketing Officer and then Chief Brand Officer at Zazzle, where I built a full-funnel marketing organization and helped scale a global creative marketplace, with a remit that reached trust and safety, content governance, and AI policy.
Earlier, I helped double traffic and marketplace sales at Etsy, led marketing and merchandising at Refinery29, and launched Atari's digital distribution business. My career began on the agency side, across politics, Fortune 500 brands, technology, and nonprofits.
How I work
At the intersection
The best brands, the best leaders, and the best ideas live at the intersection of things most people keep separate.
- Strategy/soul
- Data/intuition
- Pop culture/real psychology
- Profit/whether anyone is better off
Background
Credentials and frameworks
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Master of Applied Positive Psychology
University of Pennsylvania
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Public Leadership Credential
Harvard Kennedy School
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Bachelor's and Master's degrees
Emerson College
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Associate Member
American Psychological Association
Contact
Advisory, PRESCRIBE, speaking, or something new
If you are building where growth, trust, and human well-being meet, or hiring for it, I would love to hear from you.